The Looking Glass

Identity Design for a performing arts company

Client: The Looking Glass
Brief: Identity Design for a performing arts company
Skills: Identity Design, Print
Category: Identity

The founders – Priyanka Patel and Anuraag Dhoundeyal – discussed their vision about creating a company that collaborated with academia and industry to promote art awareness and create better sensitivity through performing arts. We suggested the name – and the tagline – that would go on to define their business. That done, The Looking Glass needed a strong identity that would reflect its philosophy and the nature of its business, without losing track of the inherent “fun with the arts” element.

We had a lot of fun working on this project – arriving at a suitable look for the logo and extensions was a challenging task, but Priyanka’s involvement and Anuraag’s keen eye for detail made working on this project an absolute pleasure!