Peoplescape

Identity design for a corporate coaching professional and consultancy

Client: Ms. Viji Srinivasan
Brief: Identity design for a corporate coaching professional and consultancy
Skills: Identity Design, Print
Category: Identity

Viji Srinivasan is tough one to forget – she is one of the sweetest people we know, while also being an accomplished and recognized professional in the HR domain. People skills come naturally to her – and we used this as a base for creating the identity for Peoplescape, her maiden venture as an independent corporate coaching professional.

It was not easy to please someone who came with 11 years of experience at Merill Lynch and was trained by the coaching guru Miles Downey at School of Coaching, London. But finally, this blend of typography and colours was almost instantly approved, with a few minor tweaks to the original design. It was a pleasure to know and interact with Viji during the course of the project – she’s a very dear friend today!

We also designed and developed a quick introductory e-brochure for her.