Having done the identity for Mumbai Community Card, we were assigned the task of creating the packaging for their customer kit. Apart from making the card available to the customer, the kit needed to introduce the user to the concept, mention a few quick-starter tips and also have the mandatory terms & conditions of use.
We came up with a simple idea – a jacketed accordion-fold, hard-bound docket served the purpose beautifully. The logo colors provided the perfect pallet for the background colours. We threw in a few vector illustrations to enhance the look and sync with the copy.
The design was quite well-received – here is an excerpt from the client’s e-mail to us, when we had actually delayed one delivery (website UI) for this project:
You give such good designs that we are left speechless about anything else… Nice… will call you in a while to discuss this.