How do you re-design the brand communication for an already established events & entertainment firm – especially as it enters into the “next” avatar of its life cycle?
Yes, we’d done the identity – but this was a new challenge. We stuck to the basics – short and crisp keywords formed the base for the typo-based design grid. Midas’ rich repertoire of images – live shows, conferences, performances, concerts and more – helped complete the look.
With valuable inputs and assistance from Komal Thakur, Senior Manager & Conceptualizer at Midas – she played a vital role in compiling the information from the mountain of data at Midas – we were able to create this awesome brochure for Midas Next. Without compromising on the essence of the communique.