Hair Express – a new retail salon format envisaged by Tradewell Services, Mumbai for the iconic stylist Javed Habib – needed a visual language for Tradewell to present its pitch to Javed.
We were neighbours then – we occupied number 6 and Tradewell was at number 7, Satellite Tower. Over a discussion over evening tea, we were engaged to create a pitch presentation for this project.
It was indeed an enriching experience and the final output was the result of extensive brainstorming sessions with Vijay Chaudhary, the CEO and owner of Tradewell.
We lost Vijay in 2008 – his untimely demise had us shocked and numbed. R.I.P., Vijay – a business & retail genius and a great friend and motivator.