HDFC Standard Life

HDFC Standard Life (now HDFC Standard) engaged us for designing their in-house newsletter in a refreshing and fun manner. A team routinely dealing with sales targets and numbers needed a breather from the hectic and relatively monotonous work schedules – and our brief from Poonam Mehta of corporate communications, was to give the team just that, in the form a quarterly newsletter.

From the name to the masthead to the grid and layouts, we arrived at a funky and warm newsletter that looked and read differently from the usual narratives and documenting that one commonly found at the time.

A good project and an overall enriching experience