A new proposed IB World School at Roorkee required everything – from the identity to extensions for various stationery and collateral.
We came up with an identity that was based on simplicity and directness, and an overall contemporary look and feel.
The stationery was designed with an additional element – we gave it a visually-anchoring element in light blue across the bottom part of all items.
A secondary palette of colours was established for use across the identity extensions – note the application for notepad covers and volunteer badges.
Read more about the Espee Global School Identity.