Bolo Health Teaser
Teaser DM for pre-launch strategy
Client: HealthOn Infosoft Pvt Ltd
Brief: Teaser DM for pre-launch strategy
Skills: Packaging design, Copywriting
Without revealing the name of the brand, this teaser concept was developed for a soon-to-be-launched health and wellness portal (called Bolo Health).
The teaser package encased a stress-relief softball squeezie, in a small but thought-provoking outer box that spoke of stress as the key cause of all health trouble in today’s fast-paced work culture & urban lifestyle.
“Bolo kya?” – translated as “Tell (me) what?” – was a logical copy twist that we introduced on the teaser DM – and even gave it a similar visual feel as the product logo that was yet to be revealed to the audience.
The feel-good yellow-smiley stress ball in the box was symbolic of the new health and wellness portal that would be launched.