B&D – short for Bharat & Dorris, a renowned beauty and make-up brand in Mumbai – was scheduled to host a Hair & make-Up Fashion Weekend. Our job was to create crisp advertisements for educating the audiences about the nature of the workshops being hosted as well as the kind of techniques that would be demonstrated by the prominent guests conducting their respective workshops.
It was best to include visuals to highlight the event. The colours were deliberately bright and bold, to grab attention and induce recall.
The result – a series of in-your-face ads, in sync with the B&D brand guides (also developed by us!) – that helped in popularizing the event. The event was a grand success – with an over-packed auditorium for the entire duration of the workshops!