When Bhavik Shah contacted us after nearly 4 years for designing an identity for his new venture, we immediately hopped on board! A capital advisory usually looks quite dull and drab – and most of their communication is very formal. In the then prevalent economic scenario, we thought it would be a good idea to infuse some light-hearted and fun communication into ALM’s logo and stationery.
And it worked! The simplicity of the logo, with the green symbolising – well, the greens! – it all turned out to be a magical exercise. The use of in-your-face typo for the messages on the stationery added the much-needed visual and communication relief – much to the delight of their customers!